January 24, 2002 marks the day on which Dr. Nour Eddine El Kouche commissioned Nour Kanafani Design to develop the new Logo and Visual Identity System of the Beirut Governmental University Hospital

The brief was to incorporate the multitude the characteristics that mark the BGUH as the most advanced medical environment in the Middle East. The logo must portray a corporate culture embedded with confidence, well-being, technology, government, and university/education all encompassed in a shape representative of its proud Lebanese origin. With the help of Dr. Kouche, Nour Kanafani Design started this design process with a vision that would transfer into one of the most coherent Medical Corporate Identity Systems in the area.

Several factors come together within the BGUH logo.

• The two rising shapes represent the powerful architecture of this institution, with the thick side edges hinting at spines of books to echo the educational presence of the hospital. Linked together by a thick line that takes its character from the architecture and at the same time draws the letter “H” for Hospital.
• The two shapes are topped by a representation of “beams of technology” which at the same time abstract the vision of the proud Lebanese Cedar with the truck of the tree embedded in the H shape. The green colour was a spontaneous choice.
• This combination of shapes in encompassed within a square of WARM GREY that adds to the warmth of the environment and emphasizes the human factor.